Ariel Lee is an entrepreneur and global traveler. While a student at USC, she co-founded the EDM music discovery platform Boomrat, acquired by Live Nation less than a year after launching. Fresh off early success, she has embarked on a several-month long world journey, which she catalogues on her wildly beautiful Instagram account, Cult of Lee.
We reached Ariel while she was spending time in Rishikesh.
Where do you feel most at home? Why?
I feel most at home when I’m on the road. For some reason, the universe has decided that I must constantly be moving to feel comfortable – I can’t stay in the same place for too long otherwise I feel trapped. Moving in and out of new places, learning new cultures and meeting new people inspire me and make me feel alive.
What book has most impacted your life?
This has to be a three way tie between Ayn Rand’s The Fountainhead, Eckhart Tolle’s A New Earth, and Conversations with God by Neale Donald Walsch.
What is the wisest thing someone has ever told you?
The meaning of life is that – to live. To experience this world, sensations, feelings, and everything else in its entirety, as a human being.
What brought you to India?
What are your thoughts so far on your experiences?
I love India. It’s an incredibly beautiful place, with some incredibly frustrating aspects, but it’s all part of the composition that makes this country so unique. It’s definitely been a surprise – I didn’t expect such diversity in the landscape for one thing. I am also grateful to have made many new friends on this trip.
What brings you fulfillment?
Being able to create; being able to change the environment / world / lives around me through positive impact and seeing something that I’m building grow and blossom into a sustainable system.
What do you hope to achieve in this life?
Happiness. Clarity and fulfillment of my purpose.